E-mail: [email protected]    |    Phone: +7 998 150 30 20    |    Mobile: +7 998 150 30 30
Transformational selling techniques
for top global companies

Value Selling

Introduction to Value Selling

1. What is Value Selling ?
Value Selling in the art and science of selling exclusively based in Value of the offering, rather than on Price, Promotion or customer’s Prejudice (favoue/bias)
2. What is the objective of Value Selling ?
To ensure sustainable Customer Lifetime Value (CLV) and expand Customer Equity
3. Why is Value Selling necessary ?
To bring Transformational advancement in Sales and Account Management approach of an organization.
4. In which stage of Customer Lifecycle is Value Selling important ?
Throughout the Customer Lifecycle – Prospecting, Acquisition, Account Management.

Benefits of Value Selling

Benefits of Value Selling

Comparison of Traditional, Solution and Value Selling

Areas of DifferenceTraditional SellingSolution SellingValue Selling
FocusClosing the DealSolving the cusromer’s problemEnabling the customer’s
business journey
Foundation of Sales
pitch
Features, Functionatilies, Attributes,
Price
Gain creation, Pain/Risk mitigation,
Price
Desired Future State and Value of
Success of the customer
ApproachTransactionalStrategicTransformative
Mostly suitable for
selling
Almost all types of offeringsSpecialized or Niche offeringsDifferentiated offerings
Target customersWide range offering is relevantSpecific Verticals or HorizontalsSpecific accounts
Decision makers
(in most cases)
Technical and/or Functional managementTechnical and/or Functional managementExecutive Management
Pricing practiceCost or Effort basedOutcome or Effort basedValue based
Sales cycleShort, Medium or Long, based on value
and complexity of the deal
Medium to LongMedium to Long
Sales conversion %AverageMedium to HighHighest
Customer Lifetime
Value
Low to MediumMedium to HighHighest

Value Selling is crucial to shape Customer’s demand and your Margin

Value-Selling-is-crucial-to-shape-Customers-demand-and-your-Margin

Benefits of Value Selling

Benefits-of-Value-Selling

Imparting Knowledge on Value Selling – Bizwin’s Approach

Imparting-Knowledge-on-Value-Selling-Bizwins-Approach

Bizwin’s Primer Content & Workshops for Value Selling

Value Selling: Core Sessions & Application Workshops

Building Value
Building Value
8 steps of building Value into your offering
Value Selling Fundamentals
Value Selling Fundamentals
12 Fundamentals of Value Selling
Blue Ocean ideation
Blue Ocean ideation
How to use a few basics of Blue Ocean idea to reinforce Value Selling
Value Proposition Canvas
Value Proposition Canvas
Understanding the Drivers behind the customer’s Needs, Wants and Fears. And pitch selectively
Value Articulation
Value Articulation
RDS approach, Value Articulation and Crafting Value Proposition Statement
Aligning with customer’s DFS
Aligning with customer’s DFS
How to align with customer’s Desired Future State and ensure long-term high-margin relationship